Redesigning a homepage for increased CRO and UI refresh.
We kicked off the project by conducting a comprehensive UX and UI audit of Medical Mutual's existing app functionalities. The image you see is a large Miro board filled with screenshots depicting their current user experience, particularly focusing on features slated for development in the first release. This audit served multiple purposes: it helped us pinpoint pain points in the current experience and provided insights into their technical capabilities, aiding in scoping out what could be realistically achieved.
During the audit, we delved into questions such as: What data can they currently extract that would be valuable in the new experience? What data are they unable to extract but would enhance the user experience if incorporated? One significant issue we uncovered was the difficulty users faced in discerning which policy they were currently viewing as they navigated deeper into the details of the app.
This thorough audit formed the foundation of our design process, informing our decisions as we worked towards enhancing the app's functionality and user experience.
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